The Insura-Preneur Podcast

How Mike Mathisen Built a $100M Agency And How You Can Too.

🚀 From $6M to $100M+ in Premium – How Mike Mathisen Built the Fastest-Growing Insurance Agency Mike Mathisen scaled his agency from $6M to over $100M in premium with 95% retention and next-level profitability. Now, before stepping away from the industry, he’s revealing exactly how he did it—and how you can apply these strategies to grow faster.

🔹 The hiring strategy that changed everything

🔹 The marketing + sales formula behind his explosive growth

🔹 How to win in a hard market

🔹 The #1 growth driver for agencies in 2025

🔥 Listen now and learn how to scale smarter, retain more clients, and dominate the market!

🔔 Subscribe for more expert insights! 

Mike Becker: The PIA former CEO Speaks Frankly

No Spin, No Fluff—Just the Raw Truth from the Top. Mike Becker, former CEO of the *National Association of Professional Insurance Agents (PIA)*, steps up to the mic for an unfiltered, tell-all conversation about the industry, its future, and what’s holding agents back from explosive growth. **In this no-holds-barred episode, you’ll hear:** - Becker’s take on the *real* challenges independent agents face in today’s shifting landscape. - His insights into the evolving role of technology, legislation, and industry consolidation. - What he wishes he could have told every agency owner during his tenure—and why it matters now more than ever. If you’re ready to cut through the noise, this conversation will leave you inspired, informed, and prepared to tackle the future head-on.

🎧 Tune in for the straight talk you didn’t know you needed.

www.insura-preneur.com

The 5-Step Blueprint to Fast Growth & Peak Valuation

*Unlocking Valuation Trends & Maximizing Acquisition Potential* PLUS: The 5-Step 30% Growth Blueprint Revealed**

Join us as we dive into the latest *valuation and acquisition trends* reshaping the insurance industry. Learn how to position your agency as the clear leader in a competitive market while avoiding the common traps that can sink your valuation.

Then, discover the **5-Step 30% Growth Blueprint**—a proven system to boost organic growth, maximize profit margins, and pave the way for your agency’s next-level success. This isn’t just theory—it’s your opportunity to adapt cutting-edge strategies to your agency and achieve exponential results. **

Don’t miss it. Your future valuation starts here.

👉 Your agency’s next-level breakthrough starts here.

 

🎧 Listen now! For more information : Visit : www.insura-preneur.com

✉️michael@michaeljans.com

Marketing that Works Dale Steinke

How do you cut through the noise, capture attention, and drive results in a crowded insurance marketplace? Dale Steinke, a marketing powerhouse, joins Michael Jans on The Insura-Preneur Podcast to share the insider strategies that make marketing actually work.

In this must-listen episode, you’ll discover:

✅ Proven tactics to stand out in an industry where everyone looks the same.

✅ The secret to crafting marketing campaigns that not only attract leads but convert them into loyal clients.

✅ How to turn your agency’s unique strengths into a magnet for growth.

Dale’s insights are sharp, actionable, and backed by real-world success stories. Whether you’re struggling with ineffective campaigns or just looking for the next big idea, this episode is packed with practical tips to supercharge your marketing and dominate your niche.

🎙️ Don't miss this opportunity to learn from one of the best. Tune in now and discover how to market smarter, not harder.

www.insura-preneur.com

 

Jay Mueller Running a Successful Agency from Spain

Ever dreamed of running your agency from a sun-drenched balcony overlooking the Mediterranean? 🌍✈️ Jay Mueller isn’t just dreaming it—he’s living it. In this jaw-dropping episode, Jay reveals how he built a thriving insurance agency while trading office stress for the vibrant lifestyle of Spain. 🇪🇸

Discover the secrets behind his bold leap, including:

✅ The systems and strategies that keep his agency firing on all cylinders from thousands of miles away.

✅ How to attract dream clients who value your expertise (and not just the lowest price).

✅ The mindset shift that turns "impossible" into inevitable.

This isn’t just another story about remote work. It’s a masterclass in freedom through focus, designed for insura-preneurs ready to think bigger, move faster, and live bolder.

🎙️ Whether you're planning your escape or looking for a roadmap to take your agency to the next level, this episode will leave you inspired, fired up, and ready to execute.

🔗 Tune in now and find out what’s waiting for you on the other side of fear.

www.insura-preneur.com

Transform Your Agency’s Email into a Goldmine with Marketing’s Top Email Guru

"Is Your Agency's Email Marketing Striking Gold, or Striking Out?"

Unlock the secrets of high-ROI email strategies in this electrifying podcast episode with Jay Schwedelson, the wizard of email marketing. As an independent insurance agency, it's time to stop blending in and start standing out. The Direct Marketing Association (DMA) reveals a staggering $43 return for every dollar invested in email marketing - but the real magic lies in mastering the craft.

Join us for this riveting podcast master class, meticulously tailored for independent insurance agencies. Jay Schwedelson, the genius behind subjectline.com uncovers the covert tactics and strategies that make emails irresistible. Here's a glimpse of the gold you're about to discover:

• The "Three Dots Phenomenon": How a simple ellipsis (...) can skyrocket your open rates by a staggering 17%.
• "Emoji Enchantment": Harness the untapped power of ‘business icons’ to boost open rates by up to 28%.
• "Segmentation Sorcery": Learn a little-known technique that can amplify response rates by an unbelievable 760%.

Seize this rare chance to sit at the feet of two masters of the email marketing realm. Transform your agency's email approach from lead to gold. This is more than just a podcast - it's a treasure map to email marketing success.

Texas Agency Uses Simple Step-by-Step System for 20% Annual Growth

Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.

One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.

Listen as Mike unravels the secrets to his insurance marketing success, including:

• How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.
• The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)
• His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.
• The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).

Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.

From $1.5 to 110 Million: The Ultimate Agency Success Story

Arguably, the fastest growing family owned agency in America. Now, revealing the juicy secrets that have become insurance industry legend.

Meet Mike Mathisen. He bought a teeny agency with a few hundred customers, stepped on the gas and never hit the brakes. 30% growth for over a decade. Reliable, profitable - and, if you love growth yourself, deserving of your close attention.

In this podcast, Mike reveals the secrets of how he ‘did the impossible:’

• The system he uses to absolutely JAM his marketing funnel with sizzling hot leads!
• The processes he has in to earn maximum policy per customer AND a steady 93% retention! (And they say you can’t do that with tens of thousands of customers. Ha!)
• The unique internal system Mike employs to create a total ‘sales culture’ (with the numbers to prove it!)

Serious insura-preneurs: this is your wake-up call. Mike pulls the curtains back and lets you see the simple but powerful systems he installed to earn coast-to-coast recognition for ‘fastest growing agency!’

From NFL Dreams to Insurance Giant

How This $10 Million Agency Doubled in One Year

Just as his college career ended, Michael DeLaGrange tragically lost his father. And gained an insurance agency. A small, one-man shop that mostly sold financial products.

Fast forward to today. That small agency now has 50 employees. Five stores. And $20 million for expansion. In this episode, Michael shares:

• His “opposite” approach to a common industry trend—and why he went full boar on an unusual approach to a bricks ‘n mortar agency
• The reverse thinking he applied to the customer experience and how he made customers love buying insurance
• The unusual “look and feel” of how he delivers insurance (and what people hold in their hands when they leave his stores)

If organic growth gets your juices flowing, this story is so full of lessons you’ll want to have your pen and paper handy. Find out how he doubled his agency in one year when you listen to this podcast!

Revolutionize Your Commercial Lines Growth: Unleash the Power of Marketing and Sales Working Together! 🚀

A different kind of podcast. This time, our host - and ‘marketing guru’ - Michael Jans joins in on the conversation. Michael is joined by commercial insurance sales expert and trainer, Randy Schwantz.

This unique blend of expertise will reshape your insurance business. Get ready for talent acquisition secrets, revenue-boosting strategies, and content marketing mastery.

Elevate your game, attract top producers, and position yourself as a problem-solving expert. Don't miss out on the transformative insights that serious insurance agents need to hear!

1️⃣ Talent Acquisition Reinvented: Master the art of finding the perfect talent with tailored personality profiles and a winning onboarding process.

2️⃣ Unlock Revenue Potential: Maximize customer lifetime value and watch your profits soar. Discover retention-boosting techniques and uncover new revenue streams.

3️⃣ Dominate with Content Marketing: Become a thought leader and captivate your audience with compelling content. Harness the power of AI in content creation and revolutionize your marketing game.

🎧 Tune in now and take your insurance business to new heights with this groundbreaking podcast conversation! Gain the upper hand in marketing and sales, reshape your strategies, and dominate the insurance industry. This is the podcast episode that serious insurance agents cannot afford to miss!