The Insura-Preneur Podcast

Are You Making These Mistakes? Part 2 of 33 Growth Killers for Insura-Preneurs

What if the reason your agency isn’t growing isn’t what you lack—but what you’re still doing wrong?

In this episode, Michael Jans continues his eye-opening list of the 33 Deadly Marketing Mistakes made by Insura-Preneurs. This is Part 2—and it’s packed with real-world insight, hard-earned lessons, and straight-up advice for growth-focused agency owners. If you want to stop wasting time, stop leaking leads, and start making smarter marketing moves—this episode is for you.

Avoid These 13 Marketing Mistakes That Are Costing Insurance Agencies Millions

What’s killing your marketing results—slowly, silently, and profitably?

In this episode, Michael Jans reveals the first 13 of 33 deadly marketing mistakes he’s seen insurance agencies make over decades in the trenches. If you’re serious about growth, valuation, or even just getting leads that actually convert, this episode will change how you think.

You’ll get practical insights, candid stories, and field-tested fixes from one of the industry's top strategic minds. Don’t just fix your marketing—transform it.

10 Big Shifts That Could Hit Your Agency Like a Freight Train (And Why Preparing Now Is the Only Smart Move)

This isn’t a tactics episode.

If you’re looking for better subject lines or how to get more likes on your next post… wrong time, wrong episode.

This one’s big picture. Strategy. CEO-to-CEO.

Michael steps back and scans the landscape of the insurance industry — and the wider economy — to highlight 10 major shifts that could dramatically impact your agency in the months and years ahead. Some are obvious. Some are subtle. All of them are real.

From AI-powered direct-to-consumer models to valuation cliffs, from producer droughts to internal cost-cutting with AI, this episode is a boardroom-level conversation with one goal:

→ Help you prepare while others wait.

You’ll hear:

• What Apple’s China risk can teach every agency owner
• Why hard markets create “false growth” (and what comes next)
• How embedded insurance and underwriting AI could quietly eat your lunch
• Why lagging on AI adoption isn’t just inefficient — it’s dangerous
• The strategic shift you can make now that most agencies still ignore

Get out your notepad. This one’s a checklist episode — and it might be the most valuable 30 minutes of your quarter.

19 Game Changers That Can Transform Your Agency Forever 🚀 (Part 2)

🎙️ 19 Game Changers for Insura-Preneurs, Part 2: Talent, Time & Total Market Domination

If Part 1 was the blueprint, Part 2 is the ignition switch.

This final episode in the two-part series dives into the operational levers that separate scalable agencies from stagnant ones — the kind of moves most owners never make, but the best never skip.

Inside this episode:

✅ Why “Customer Experience Innovation” is the last true moat in a commoditized market
✅ The growth ritual 90% of agencies ignore — and the high cost of skipping it
✅ Time productivity myths that kill your margins
✅ What real talent cultivation looks like (hint: it’s not just hiring)
✅ How to weaponize content to dominate your niche and become the obvious #1
✅ The brutal difference between owning a job vs. owning a business — and how to fix it fast

This isn’t theory. It’s the real-world discipline behind Maximum Customer Lifetime Value — and the path to Peak Valuation.

🎧 Listen now and learn how to build a business that doesn’t depend on you pulling all the levers.

19 Game Changers That Can Transform Your Agency Forever 🚀 (Part 1)

It only takes one move to trigger the inflection point that changes everything — your income, your time, your valuation.

In this solo strategy session, I’m handing you the same high-leverage tools I’ve taught to 7- and 8-figure agency owners — the exact plays that helped them scale smarter, work less, and command premium valuations.

💡 Inside this episode:

✅ The Strategic Horizon framework (and why most owners are stuck in the wrong stage)

✅ The three Growth Models Sales, Marketing, or Blended (and which one fits your agency best!)

✅ A real Growth Plan that turns strategy into action (and behavior into results)

✅ System-building that frees you from day-to-day labor (while growth keeps accelerating)

✅ The ACOR Marketing Model (finally, a way to organize your marketing that makes sense)

✅ Lead Gen & CLV— two sides of the same profitability coin (and most agencies only focus on one)

✅ Choosing customers intentionally (the simple move that increases retention and margin)

This isn’t theory. These are real-world strategies that have added millions in value and returned hundreds of hours to agency owners just like you.

🎯 You’re one insight away.

The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?

Most agency owners are asking the wrong question.

They’re stuck on “What’s my agency worth today?”

But the real question — the $10 million question — is this:

Are you deliberately engineering its value… or just hoping for the best?

In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.

You’ll discover:

✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference
✅ The silent killer of valuation: being indispensable
✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard
✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops
✅ What today’s smartest acquirers really want (and how to make sure you have it)

If you’re building a business for income and asset value — this one’s required listening.

Whether you're 24 months from selling, or just want the freedom to choose your path —
this episode could reframe your future.

👉 Listen now. Reclaim your power. And start engineering the future you actually want.

🛠️ Peak Valuation Masterclass – Build, Scale, Sell.

🚀 Ready to dominate 2025? Whether you’re thinking of selling in 2 years or 20, the path to a peak valuation starts NOW. 💥

🔥 In this episode, Michael Jans – the mind behind The Society of Insura-Preneurs, dives deep into:

💥 The seismic shifts shaking the industry in Q1 2025
🏆 Why niche-focused agencies command a premium
💡 The 5-step blueprint to engineer your agency’s true worth
🗝️ How to shift into the premier lane of buyers

⚡ If you’re serious about building something of lasting value, this is THE podcast you can’t afford to miss. Listen in and level up! 🎧💰

Breaking the Mold: How Bobby Touran Is Reshaping Insurance

Forget what you thought you knew about insurance. In this episode, we sit down with serial entrepreneur and Rainbow CEO Bobby Touran to unpack:

🍽️ Why insuring restaurants is way more complex (and profitable) than it looks
🧠 How Bobby built two breakout companies without writing a line of code
📉 Why most agencies stay average—and what the exceptional few do differently
💥 The real impact of private equity rollups on independent agents (and how to win anyway)
🏗️ How specialization + smart tech = the new moat for modern agencies

This isn’t theory. It’s boots-on-the-ground strategy from someone who's helped tens of thousands of agents grow and thrive in a transforming industry.

🎙️ Whether you're running lean or scaling fast, you’ll walk away from this conversation with real-world insight—and maybe a few uncomfortable truths.

👉 Hit play, and discover why “less is more” might be the most profitable advice you'll hear all year.

 

How Mike Mathisen Built a $100M Agency And How You Can Too.

🚀 From $6M to $100M+ in Premium – How Mike Mathisen Built the Fastest-Growing Insurance Agency Mike Mathisen scaled his agency from $6M to over $100M in premium with 95% retention and next-level profitability. Now, before stepping away from the industry, he’s revealing exactly how he did it—and how you can apply these strategies to grow faster.

🔹 The hiring strategy that changed everything

🔹 The marketing + sales formula behind his explosive growth

🔹 How to win in a hard market

🔹 The #1 growth driver for agencies in 2025

🔥 Listen now and learn how to scale smarter, retain more clients, and dominate the market!

🔔 Subscribe for more expert insights! 

Mike Becker: The PIA former CEO Speaks Frankly

No Spin, No Fluff—Just the Raw Truth from the Top. Mike Becker, former CEO of the *National Association of Professional Insurance Agents (PIA)*, steps up to the mic for an unfiltered, tell-all conversation about the industry, its future, and what’s holding agents back from explosive growth. **In this no-holds-barred episode, you’ll hear:** - Becker’s take on the *real* challenges independent agents face in today’s shifting landscape. - His insights into the evolving role of technology, legislation, and industry consolidation. - What he wishes he could have told every agency owner during his tenure—and why it matters now more than ever. If you’re ready to cut through the noise, this conversation will leave you inspired, informed, and prepared to tackle the future head-on.

🎧 Tune in for the straight talk you didn’t know you needed.

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