Brett Allen - Assistant Director of Social Enablement at The Hartford

Social Selling Expert Delivers 3 Step Plan to Generate Leads from Social Media

Brett Allen enables insurance agents & brokers to connect with their marketplace using authentic content and proven engagement tactics built upon social psychological compliance principles and strengthened by years of real-world experience. For over a decade Brett has been helping small businesses and marketing specialists expand their online reach, increase credibility, stay in front of their marketplace, and convert social traffic into warm-market leads. In this discussion Brett shares a 3 step process to leverage social media to produce leads, practical tips for generating traffic through LinkedIn and Facebook, and valuable insight on blogging and content creation to drive your marketplace to you.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster?  Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.