Christopher Cook – Owner & President of Alliance Insurance Services

Agency hires marketer… hits 34% growth: lessons learned

If you’re seeking growth and have time for one conversation, this is exactly what you’re looking for. Christopher Cook, Owner & President of Alliance Insurance Services shares what he did to hit 34% year-over-year growth – and what he’s learned along the way.

• A recent survey by Safeco revealed that 56% of agencies surveyed had some form of ‘marketer’ on staff. This very new industry role has transformed the way agencies grow. Chris shares what he’s learned about this ‘revolutionary’ new position.
• Specifics! Chris generously reveals the projects and assignments that his marketer works on for his agency, and why.
• Video, email, social, web, marketing automation, and more… find out which technologies Chris is getting the most benefit from.

Please don’t miss this conversation with one of the insurance industry’s most respected marketers, and most successful SEO experts. Listen today and get ideas you’ll put into practice tomorrow!

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industry’s leading figures.