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For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.
Episodes
Wednesday Oct 03, 2018
Wednesday Oct 03, 2018
Masterclass in modern marketing, Part 2
Do you have a marketer on staff? (56% of agencies do… so it’s important to ask!) Or, are YOU the marketer? However you ‘get marketing done,’ you do NOT want to miss this conversation. After interviewing so many insurance Thought Leaders on the big trends that are turning insurance upside-down, we wanted to deliver some ‘what to do about it’ advice. I interviewed three masters who are controlling their own destiny… with world class marketing.
This week we are joined by John Jackson, the chief marketer at Alliance Insurance Services. He runs the agency’s website, writes their blogs, and creates video content for their YouTube channel and other forms of social media.
- How John manages and organizes the FIVE big responsibilities he has as a marketer (blogging, SEO, video, email marketing, social media) – and what he does to get RESULTS from each one.
- The habits, routines and cadence of activities John uses to get marketing done… and to stay ‘top of mind’ in the marketplace.
- John’s clever and effective secrets for getting the most out of VIDEO.
If you want tips on how to manage, or BE, the best marketer in your marketplace, please do not miss out on this important interview!
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.
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