Leading Insurance Industry Analyst Zeroes in on the Modern Consumer

Greg Donaldson – Senior Analyst at the Aité Group

What does today’s insurance consumer want? How do they differ? How do we earn their business and loyalty?

These questions make some agents toss and turn – wondering if they’re keeping up with the changes in the modern world. Our guest, Greg Donaldson, specializes in the heated intersection of insurance, technology, and human behavior. 

Every serious student of today’s insurance consumer will want to listen to this conversation between Michael Jans and Greg Donaldson as they explore:

• The juicy topic of privacy and data. How much are insurance consumers willing to share? What do they demand in return?
• Navigating your agency’s path through the torrent of technology that is and will continue raining down on the insurance industry. 
• Why Greg is encouraging agents to embrace the very technologies that look like they’re going to take their place. 

Do not miss this mesmerizing conversation exploring the research and conclusions of Greg’s recent study on the modern insurance consumer. 

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where our hosts discuss the biggest issues affecting the independent insurance agent & broker with the industry’s leading figures.