Marc Petersen – President of American Advantage: Petersen Group

The New Content Marketing for Insurance Agents – Why and How!

Here’s what’s different about insurance marketing today: do it right and you’ll never make a cold call and never, ever sell on price again. Need proof? Listen to Michael’s conversation with Marc Petersen, CIC, President, American Advantage Insurance:

• Learn about the lead magnet that brought $80,000 in new income this year – and is on pace to exceed the agency’s $150,000 goal.
• Get crystal clear on the psychology behind the new content marketing (and understand why Marc’s new clients thank him for the agency’s marketing!)
• Discover how to get started on the new content marketing – so that it’s easy, effective and lucrative.

Today’s consumer has changed. This conversation – between Michael Jans and Marc Petersen – reveals precisely how to reach today’s consumer on their terms… and get them to call you before you call them. This is the future of insurance marketing in action. Please do not miss this important conversation.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.