Mike Alexander Jr. – President of ABM Insurance and Benefit Services, Inc.

This agent’s marketing machine reliably clips along at 20% annual growth

Mike Alexander bought a 500 policy agency around the turn of the century. This year, he’s hitting $3,000,000 agency – and gives credit to the marketing machine that consistently brings business, week after week after week. Discover:

• How Mike manages an ‘integrated marketing system’ that predictably makes this phones ring. (You may be surprised that Mike – a savvy direct marketer – still unleashes direct mail on certain niches. Most impressive: he knows how many leads he’ll get before he hits the mailbox!)
• The simple way that Mike changed his ‘job’ at the agency – and why that triggered an onslaught of new business. (Every agent can start this immediately.)
• The powerful method Mike uses to nurture his customer base (hint: NO LESS than 12 nurturing touches a year) and how his customers respond by buying more.

Mike doesn’t hold anything back in this inside view of his winning insurance marketing strategy.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.