Peter van Aartrijk - President & CEO of Aartrijk and Principal, Insurance Practice Leader at Chromium

Marketing and branding expert reveals secrets to staying relevant and maintaining a good company culture

Peter van Aartrijk has been helping insurance agencies & brokerages find their voice and engage their customers for nearly 20 years - and longer than that he's followed the insurance industry as a journalist. Peter has appeared on networks like CNN, CNBC, Fox News - and he's been quoted by The Wall Street Journal, Washington Post, and other national media for his expertise. Together Michael and Peter discuss what insurance agencies & brokerages need to do to stay relevant to consumers and how to cultivate a company culture that will attract the customers and the team you want.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster?  Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.