Robert Knop – CEO of Assist You Today

Masterclass in modern marketing, Part 1 of 3

Who can keep up with marketing today? Social media changes. The ‘rules of engagement’ change. The very things that consumers want and expect you to do change, too. Our host, Michael Jans dives into the delicious details of SOCIAL SELLING with one of the country’s leading social marketing experts, the founder & CEO of Assist You Today. In ‘Part One’ of an unofficial 3-part series on practical-tactical marketing for the Modern Insurance Agency, Robert reveals:

• Why insurance consumers expect your agency to follow a few key ‘rules of modern behavior’ in the marketplace. Rob shares what those rules are and how to comply. (And, the dire consequence of online ‘misbehavior.’
• The questions to ask and answer about your behavior before you dive into social posting. (It won’t take long. It may cause you to ‘think deeply’ about what you and your agency are really all about. And, these are simple questions you can’t afford not to think about.)
• How to get the most juice from every social platform you’re thinking about now: Facebook, LinkedIn, Twitter, Instagram. (This is a MASTERCLASS in social, from one of the nation’s leading experts.)

Please don’t miss this conversation with one of the marketing world’s most respected marketers –Listen today and get ideas you’ll put into practice tomorrow!

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.