The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?

Most agency owners are asking the wrong question.

They’re stuck on “What’s my agency worth today?”

But the real question — the $10 million question — is this:

Are you deliberately engineering its value… or just hoping for the best?

In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.

You’ll discover:

✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference
✅ The silent killer of valuation: being indispensable
✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard
✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops
✅ What today’s smartest acquirers really want (and how to make sure you have it)

If you’re building a business for income and asset value — this one’s required listening.

Whether you're 24 months from selling, or just want the freedom to choose your path —
this episode could reframe your future.

👉 Listen now. Reclaim your power. And start engineering the future you actually want.