The Real Scoop on Using Social Media to Make Content Marketing Successful

Jason Marlowe - Marketing Director at InsuranceHub

It can be frustrating to get advice on traditional marketing that doesn’t apply to the insurance space. Agents face unique restrictions and challenges when it comes to building their online audience. It’s crucial to take things like your budget, time, and bandwidth into consideration before launching a social media strategy.

In this discussion, Joel interviews Jason Marlowe, a superstar marketing director at InsuranceHub. They dive deep into the world of social marketing. They answer important questions like:

• How much should you pay to promote a post? (Remember, it is pay-to-play!)
• How do you target your ideal clientele?
• How can you build the right content for your audience? 

Jason knows what he is talking about and the strategies he lays down are ready to be used immediately! If you want to “Future-Proof” your agency, this is an important conversation for you to hear.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where our hosts discuss the biggest issues affecting the independent insurance agent & broker with the industry’s leading figures.