What 60 Million Policyholders Taught Us About Customer Relationship

Anurag Shah, CEO, Co-Founder, Aureus Analytics

 

Anurag Shah, CEO and Co-Founder of Aureus Analytics has been studying how customers feel about their insurance providers. First with carriers around the globe, and most recently with independent insurance agencies. After processing management systems and interaction data across more than 60 million policyholders, Anurag has crafted a way to measure customer loyalty en masse and down to the individual level. 

 

In this eye-opening podcast, Anurag shares his perspective on:

 

• How agency-customer relationships degrade over time—and how to fix it 
• Why you need to dig past traditional customer surveys to measure loyalty
• How to deliver what the modern insurance consumer really wants

 

If richer, deeper, longer customer relationships are important to you, make this podcast a priority this week. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.