What Does Marketing Mean in 2019?

In this brave new world, technology has brought scale to the classic principles

What happens when you bring together 4 of the sharpest marketing minds in the insurance industry? You get a conversation loaded with so much great information that it bears revisiting… more than once.

Michael DeLaGrange, Brent Sheppard, Robert Knop, and Tyler McConvill gathered last week to help you define what marketing means in 2019. And together they concluded that while a lot of the core principles remain the same, the way the game is played is completely different.

Listen to this discussion to discover:

• Step-by-step advice on how to know if your marketing experiments are successful... or if it’s time to leave them behind.
• How social media can be used to amplify your involvement in the community, presence at events, and more – all while bringing hot leads to your doorstep.
• The shockingly common pitfalls that render good marketing efforts as useless as if they never happened! (If you’re not following up on the right activity, you’re leaving money on the table!)

Whether or not you caught it live, this discussion is worth listening to… over and over again! Don’t miss a detail from this information loaded discussion!

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster?  Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industry’s leading figures.