The Insura-Preneur Podcast

Grow Your Agency Using Video

Jason Carter, Owner, Music & Video Producer, Wavelength Studio
 
As the demand for video marketing grows, Jason Carter reveals small tweaks that remove the roadblocks between your agency and great video marketing. Jason is the founder of Wavelength Studio and has produced thousands of hours of Michael Jans’ insurance marketing trainings, boot camps, interviews, and promotional videos.
 
In this discussion, Jason reveals: 
 
Simple advice to clear your hang-ups and camera anxiety for great video
Tips on how to create engaging video your audience will watch through
How to use video to boost your SEO and drive traffic to your website
 
Small changes can lead to big results. As you build your growth plan for 2021, don’t skip this important how-to podcast on the fastest growing media in the marketing landscape.
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

Driving Quality Website Traffic in 2021

Kevin Chow, Manager, SEO & Paid Media, A Cloud Guru
 
Getting results with SEO, PPC, and social media doesn’t need to be a mystery. Our guest, Kevin Chow, has been a digital marketing expert for nearly as long as digital marketing itself has existed. Even better, Kevin has worked with hundreds of insurance agencies since his time at Agency Revolution a decade ago. 
 
In this jam-packed podcast, Kevin shares:
 
The single most important way to boost search traffic now
How to prepare for Google’s big May 2021 algorithm update
Tools and tips for producers to land targeted accounts
 
Get practical answers to your biggest questions and learn the difference between what an agency principal should know about versus what they should know how to do. If you want 2021 to be your best year ever, make this conversation a priority. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

Training the New Generation for Insurance

Jordan Goodman, Co-Founder, CFO, Total CSR, Inc, CEO, Goodman Insurance Services, Inc. 
 
When Jordan Goodman and his brother took the reins of their third generation insurance agency, they noticed a troubling trend: high turnover. With 25% of the industry expected to retire in the next four years, it became clear this was an industry-wide problem. 
 
How do you train new workers – especially if they have no industry experience? Jordan and his brother set out to create a solution and built Total CSR, which helps over 1,300 agencies solve their talent problem. In this episode, Jordan shares his insight on:
 
How to reduce training time of new employees
How to get new hires to stay with your agency for the long haul
How to meet the employment demands of the millennial generation
 
Jordan has spoken with thousands of agency owners about hiring and training new employees. Every agency principal and manager should listen to his approach to solving one of the biggest looming challenges facing the industry: attracting and training new talent. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

Practical Tactics to Drive Website Traffic

Jordan Leavitt, Digital Marketing Team Lead, Agency Revolution
 
More traffic means more business, but how does an insurance agent make that happen?
 
Our guest, Jordan Leavitt, clears away the confusion and delivers straight answers and easy solutions. Jordan worked directly for the renowned Neil Patel and now serves as the Digital Marketing Team Lead here at Agency Revolution. 
 
Listen now for practical answers to your biggest digital marketing questions, including:
 
PPC Advertising: how it works and when you should use it
How to cut the fat and do what works on social media
How agents can eliminate the mystery of SEO and boost traffic
 
If you want to improve your web presence, increase traffic to your website, and grow your agency, don’t skip this jam-packed conversation.
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

Attracting Great Insurance Leads on Social

Brett Allen, Founder, Social Selling Guide, BOSS Social
 
As the former Director of Social Selling at The Hartford and social media expert for Safeco’s Bricks & Clicks program, Brett is a pioneer of social media strategies for growth-driven agencies. Now, as Founder and Social Selling Guide at BOSS Social, Brett has designed a step-by-step system any agency can follow. 
 
You’ll discover powerful and practical advice in this podcast that will boost your lead generation and client engagement, including:
 
How successful ‘social agents’ make engagement and growth easy
A simple method to attract the clients you want most
How to look great online
 
Brett shares proven strategies and tactics any agent can use to get their agency to the next level using social media. Whether you’ve mastered social media or find it baffling, take the time to listen to this practical but eye-opening discussion.
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

Powerful Strategic Advice for Agency Leaders

Dennis Chookaszian, Adjunct Professor, University of Chicago Booth School of Business, Former Chair & CEO, CNA Insurance
 
With 25 years at CNA Insurance and years consulting and guiding businesses to success, Dennis Chookaszian may have a clearer view of the insurance industry and where it’s going than anyone.
 
In this important discussion, Dennis delivers a masterclass on insurance strategy every agency leader should take note of. Listen for insights about:
 
How to take advantage of forces beyond your control
What agency principals must focus on and avoid as we move into the future
How agencies can improve their personal and commercial lines marketing efforts
 
Any agency leader trying to weather this turbulent period and thrive in the future should make this conversation a priority. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

1,800 Newly Independent Insurance Agencies

Kenny Urbania, President, CEO, Agency Collective, The Agency ClusterGary Hines, Executive Vice President, COO, Agency Collective, The Agency Cluster
 
In one fell swoop, 1,800 captive Nationwide agencies were unleashed to the independent world this summer. How will this affect the independent channel? How will these agencies handle the transition?
 
Our guests, Kenny Urbania and Gary Hines are in the thick of it, learning answers to important questions. They opened up The Agency Collective to help those agencies make their transition and quickly attracted hundreds of agencies seeking help. 
 
In this discussion, Kenny and Gary reveal:
 
How these changes will affect the independent channel
What their most successful agencies are doing differently
Why some agencies will get stuck and left behind
 
If you’re serious about navigating the many changes in this industry, listen to this podcast to stay current with one of the biggest decisions impacting today’s agents. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.
 

What’s on the Mind of Today’s Agents and Leaders?

Justin Lair, Senior Enterprise Development Manager, Agency Revolution
 
Few people engage as many people in the insurance industry as this episode’s guest, Justin Lair, Senior Enterprise Development Manager at Agency Revolution. 
 
Justin has heard it all—but what’s most fascinating is how dramatically these conversations have changed over the years. In this eye-opening discussion, Justin shares insights on: 
 
How COVID forced thousands of agents to pick up the pace of change
Why the conversation has changed course in the last two to three years
How this year’s sudden changes have opened agents’ eyes to untapped potential
 
Listen to this episode now to understand what agents and industry leaders are thinking, and how your agency stacks up to the current conversation. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

Seven Skills Agencies Need to Succeed

Co-Founder, Agency Revolution, Principal, Michael Jans Advisory
 
The path to success for today’s insurance agent is far different than it used to be. The pace of change is demanding that agents adapt faster. Our host, Michael Jans, takes the microphone to share powerful insights on the new skills agencies need to master in today’s insurance landscape. 
 
Listen to this episode to learn:
 
Simple methods to meet the changing demands of modern consumers
What fast-growth agencies are doing to get maximum customer lifetime value
How to leave behind old-school tactics that are holding you back
 
Michael has been guiding growth-driven agencies for over 25 years. His keen understanding of the industry and how technology fits into the modern agency’s growth plan will light a path to success in this rapidly changing world. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

Why Some Agencies are Thriving in 2020

Madelyn Flannagan, Vice President, Agent Development, Education, and Research, IIABA
 
Madelyn Flannagan lives, breathes, analyzes, and guides the independent agents in America’s workforce. How are agents doing now? Who is thriving and who is not? How has the pandemic affected the independent agent channel? How will that change the future of agent operations? 
 
Madelyn dives into her research and observations to share insights on:
 
What successful agents in 2020 are doing differently
The business characteristic that will be crucial for agents moving forward
Big changes agencies are making now to prepare for a very different future
 
For more than 25 years Madelyn has had her finger on the pulse of the independent agent. Listen to this discussion for important insights on where the industry is going. 
 
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.