The Insura-Preneur Podcast

Easy to Implement Digital Marketing Advice

Today’s insurance consumers spend more time in the digital world than ever before. If we want to reach them, sell to them, and nurture them, we can’t ignore the numerous ways digital marketing will help. The fast pace of change and sea of choices often confuses and paralyzes a lot of agents. 

Our guest, Seth Greene, lays out a clear path, including:

• How to generate more referrals
• Where to get the best results for your advertising dollar
• How to build a marketing funnel that will drive traffic to your agency

Listen now and learn how to build a marketing plan that will grow your agency.

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Insurtech Trends in 2021

Best-selling author of The Bezos Letters, Steve Anderson, has been one of the independent insurance channel’s top technology thought leaders for over 25 years. In this discussion, he shares advice to help agents make better technology and productivity decisions for their agencies.

Listen to this episode for Steve’s insight about:

• The forces accelerating the adoption of insurtech
• How agents must respond to changes in consumer behavior over the last year
• The critical issues agents must consider as they adopt new technologies

Don’t miss this discussion with one of the most well-respected tech thought leaders in the insurance industry.

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

A Five Point Bump in Retention in One Year

Rhett VanScoter, Owner, VanScoter Insurance Agency

 

15 years ago Rhett VanScoter took a step back from the accounting world to start his own independent insurance agency from scratch. Like all startup agencies, he quickly realized the value of every single customer. Fast forward to today, VanScoter Insurance Agency boosted its retention rate by five points in a single year and now holds among the highest NPS® scores in any industry. Year after year, the customer loyalty his agency has earned consistently turns into growth. 

 

In this discussion, Rhett reveals: 

• His top campaigns to continuously strengthen client relationships
• How he maintains a library of fresh and meaningful content for his audience
• Rhett’s simple method to generate a steady stream of 5-star reviews

 

If you want to see how client relationships drive growth in an insurance agency, do not miss this conversation. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Grow Your Agency Using Video

Jason Carter, Owner, Music & Video Producer, Wavelength Studio

 

As the demand for video marketing grows, Jason Carter reveals small tweaks that remove the roadblocks between your agency and great video marketing. Jason is the founder of Wavelength Studio and has produced thousands of hours of Michael Jans’ insurance marketing trainings, boot camps, interviews, and promotional videos.

 

In this discussion, Jason reveals: 

 

• Simple advice to clear your hang-ups and camera anxiety for great video
• Tips on how to create engaging video your audience will watch through
• How to use video to boost your SEO and drive traffic to your website

 

Small changes can lead to big results. As you build your growth plan for 2021, don’t skip this important how-to podcast on the fastest growing media in the marketing landscape.

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Driving Quality Website Traffic in 2021

Kevin Chow, Manager, SEO & Paid Media, A Cloud Guru

 

Getting results with SEO, PPC, and social media doesn’t need to be a mystery. Our guest, Kevin Chow, has been a digital marketing expert for nearly as long as digital marketing itself has existed. Even better, Kevin has worked with hundreds of insurance agencies since his time at Agency Revolution a decade ago. 

 

In this jam-packed podcast, Kevin shares:

 

• The single most important way to boost search traffic now
• How to prepare for Google’s big May 2021 algorithm update
• Tools and tips for producers to land targeted accounts

 

Get practical answers to your biggest questions and learn the difference between what an agency principal should know about versus what they should know how to do. If you want 2021 to be your best year ever, make this conversation a priority. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Training the New Generation for Insurance

Jordan Goodman, Co-Founder, CFO, Total CSR, Inc, CEO, Goodman Insurance Services, Inc. 

 

When Jordan Goodman and his brother took the reins of their third generation insurance agency, they noticed a troubling trend: high turnover. With 25% of the industry expected to retire in the next four years, it became clear this was an industry-wide problem. 

 

How do you train new workers – especially if they have no industry experience? Jordan and his brother set out to create a solution and built Total CSR, which helps over 1,300 agencies solve their talent problem. In this episode, Jordan shares his insight on:

 

• How to reduce training time of new employees
• How to get new hires to stay with your agency for the long haul
• How to meet the employment demands of the millennial generation

 

Jordan has spoken with thousands of agency owners about hiring and training new employees. Every agency principal and manager should listen to his approach to solving one of the biggest looming challenges facing the industry: attracting and training new talent. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Practical Tactics to Drive Website Traffic

Jordan Leavitt, Digital Marketing Team Lead, Agency Revolution

 

More traffic means more business, but how does an insurance agent make that happen?

 

Our guest, Jordan Leavitt, clears away the confusion and delivers straight answers and easy solutions. Jordan worked directly for the renowned Neil Patel and now serves as the Digital Marketing Team Lead here at Agency Revolution. 

 

Listen now for practical answers to your biggest digital marketing questions, including:

 

• PPC Advertising: how it works and when you should use it
• How to cut the fat and do what works on social media
• How agents can eliminate the mystery of SEO and boost traffic

 

If you want to improve your web presence, increase traffic to your website, and grow your agency, don’t skip this jam-packed conversation.

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

Attracting Great Insurance Leads on Social

Brett Allen, Founder, Social Selling Guide, BOSS Social

 

As the former Director of Social Selling at The Hartford and social media expert for Safeco’s Bricks & Clicks program, Brett is a pioneer of social media strategies for growth-driven agencies. Now, as Founder and Social Selling Guide at BOSS Social, Brett has designed a step-by-step system any agency can follow. 

 

You’ll discover powerful and practical advice in this podcast that will boost your lead generation and client engagement, including:

 

• How successful ‘social agents’ make engagement and growth easy
• A simple method to attract the clients you want most
• How to look great online

 

Brett shares proven strategies and tactics any agent can use to get their agency to the next level using social media. Whether you’ve mastered social media or find it baffling, take the time to listen to this practical but eye-opening discussion.

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

Powerful Strategic Advice for Agency Leaders

Dennis Chookaszian, Adjunct Professor, University of Chicago Booth School of Business, Former Chair & CEO, CNA Insurance

 

With 25 years at CNA Insurance and years consulting and guiding businesses to success, Dennis Chookaszian may have a clearer view of the insurance industry and where it’s going than anyone.

 

In this important discussion, Dennis delivers a masterclass on insurance strategy every agency leader should take note of. Listen for insights about:

 

• How to take advantage of forces beyond your control
• What agency principals must focus on and avoid as we move into the future
• How agencies can improve their personal and commercial lines marketing efforts

 

Any agency leader trying to weather this turbulent period and thrive in the future should make this conversation a priority. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.

 

1,800 Newly Independent Insurance Agencies

Kenny Urbania, President, CEO, Agency Collective, The Agency Cluster
Gary Hines, Executive Vice President, COO, Agency Collective, The Agency Cluster

 

In one fell swoop, 1,800 captive Nationwide agencies were unleashed to the independent world this summer. How will this affect the independent channel? How will these agencies handle the transition?

 

Our guests, Kenny Urbania and Gary Hines are in the thick of it, learning answers to important questions. They opened up The Agency Collective to help those agencies make their transition and quickly attracted hundreds of agencies seeking help. 

 

In this discussion, Kenny and Gary reveal:

 

• How these changes will affect the independent channel
• What their most successful agencies are doing differently
• Why some agencies will get stuck and left behind

 

If you’re serious about navigating the many changes in this industry, listen to this podcast to stay current with one of the biggest decisions impacting today’s agents. 

 

Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.