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For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.
Episodes

Wednesday Jan 15, 2025
The 5-Step Blueprint to Fast Growth & Peak Valuation
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
*Unlocking Valuation Trends & Maximizing Acquisition Potential* PLUS: The 5-Step 30% Growth Blueprint Revealed**
Join us as we dive into the latest *valuation and acquisition trends* reshaping the insurance industry. Learn how to position your agency as the clear leader in a competitive market while avoiding the common traps that can sink your valuation.
Then, discover the **5-Step 30% Growth Blueprint**—a proven system to boost organic growth, maximize profit margins, and pave the way for your agency’s next-level success. This isn’t just theory—it’s your opportunity to adapt cutting-edge strategies to your agency and achieve exponential results. **
Don’t miss it. Your future valuation starts here.
👉 Your agency’s next-level breakthrough starts here.
🎧 Listen now! For more information : Visit : www.insura-preneur.com
✉️michael@michaeljans.com

Wednesday Jan 15, 2025
Marketing that Works Dale Steinke
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
How do you cut through the noise, capture attention, and drive results in a crowded insurance marketplace? Dale Steinke, a marketing powerhouse, joins Michael Jans on The Insura-Preneur Podcast to share the insider strategies that make marketing actually work.
In this must-listen episode, you’ll discover:
✅ Proven tactics to stand out in an industry where everyone looks the same.
✅ The secret to crafting marketing campaigns that not only attract leads but convert them into loyal clients.
✅ How to turn your agency’s unique strengths into a magnet for growth.
Dale’s insights are sharp, actionable, and backed by real-world success stories. Whether you’re struggling with ineffective campaigns or just looking for the next big idea, this episode is packed with practical tips to supercharge your marketing and dominate your niche.
🎙️ Don't miss this opportunity to learn from one of the best. Tune in now and discover how to market smarter, not harder.
www.insura-preneur.com

Wednesday Jan 15, 2025
Jay Mueller Running a Successful Agency from Spain
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Ever dreamed of running your agency from a sun-drenched balcony overlooking the Mediterranean? 🌍✈️ Jay Mueller isn’t just dreaming it—he’s living it. In this jaw-dropping episode, Jay reveals how he built a thriving insurance agency while trading office stress for the vibrant lifestyle of Spain. 🇪🇸
Discover the secrets behind his bold leap, including:
✅ The systems and strategies that keep his agency firing on all cylinders from thousands of miles away.
✅ How to attract dream clients who value your expertise (and not just the lowest price).
✅ The mindset shift that turns "impossible" into inevitable.
This isn’t just another story about remote work. It’s a masterclass in freedom through focus, designed for insura-preneurs ready to think bigger, move faster, and live bolder.
🎙️ Whether you're planning your escape or looking for a roadmap to take your agency to the next level, this episode will leave you inspired, fired up, and ready to execute.
🔗 Tune in now and find out what’s waiting for you on the other side of fear.
www.insura-preneur.com

Monday Nov 20, 2023
Monday Nov 20, 2023
"Is Your Agency's Email Marketing Striking Gold, or Striking Out?"
Unlock the secrets of high-ROI email strategies in this electrifying podcast episode with Jay Schwedelson, the wizard of email marketing. As an independent insurance agency, it's time to stop blending in and start standing out. The Direct Marketing Association (DMA) reveals a staggering $43 return for every dollar invested in email marketing - but the real magic lies in mastering the craft.
Join us for this riveting podcast master class, meticulously tailored for independent insurance agencies. Jay Schwedelson, the genius behind subjectline.com uncovers the covert tactics and strategies that make emails irresistible. Here's a glimpse of the gold you're about to discover:
- The "Three Dots Phenomenon": How a simple ellipsis (...) can skyrocket your open rates by a staggering 17%.
- "Emoji Enchantment": Harness the untapped power of ‘business icons’ to boost open rates by up to 28%.
- "Segmentation Sorcery": Learn a little-known technique that can amplify response rates by an unbelievable 760%.
Seize this rare chance to sit at the feet of two masters of the email marketing realm. Transform your agency's email approach from lead to gold. This is more than just a podcast - it's a treasure map to email marketing success.

Monday Nov 06, 2023
Texas Agency Uses Simple Step-by-Step System for 20% Annual Growth
Monday Nov 06, 2023
Monday Nov 06, 2023
Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.
One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.
Listen as Mike unravels the secrets to his insurance marketing success, including:
- How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.
- The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)
- His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.
- The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).
Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.

Thursday Oct 19, 2023
From $1.5 to 110 Million: The Ultimate Agency Success Story
Thursday Oct 19, 2023
Thursday Oct 19, 2023
Arguably, the fastest growing family owned agency in America. Now, revealing the juicy secrets that have become insurance industry legend.
Meet Mike Mathisen. He bought a teeny agency with a few hundred customers, stepped on the gas and never hit the brakes. 30% growth for over a decade. Reliable, profitable - and, if you love growth yourself, deserving of your close attention.
In this podcast, Mike reveals the secrets of how he ‘did the impossible:’
- The system he uses to absolutely JAM his marketing funnel with sizzling hot leads!
- The processes he has in to earn maximum policy per customer AND a steady 93% retention! (And they say you can’t do that with tens of thousands of customers. Ha!)
- The unique internal system Mike employs to create a total ‘sales culture’ (with the numbers to prove it!)
Serious insura-preneurs: this is your wake-up call. Mike pulls the curtains back and lets you see the simple but powerful systems he installed to earn coast-to-coast recognition for ‘fastest growing agency!’

Thursday Aug 10, 2023
From NFL Dreams to Insurance Giant
Thursday Aug 10, 2023
Thursday Aug 10, 2023
How This $10 Million Agency Doubled in One Year
Just as his college career ended, Michael DeLaGrange tragically lost his father. And gained an insurance agency. A small, one-man shop that mostly sold financial products.
Fast forward to today. That small agency now has 50 employees. Five stores. And $20 million for expansion. In this episode, Michael shares:
- His “opposite” approach to a common industry trend—and why he went full boar on an unusual approach to a bricks ‘n mortar agency
- The reverse thinking he applied to the customer experience and how he made customers love buying insurance
- The unusual “look and feel” of how he delivers insurance (and what people hold in their hands when they leave his stores)
If organic growth gets your juices flowing, this story is so full of lessons you’ll want to have your pen and paper handy. Find out how he doubled his agency in one year when you listen to this podcast!

Friday Jun 16, 2023
Friday Jun 16, 2023
A different kind of podcast. This time, our host - and ‘marketing guru’ - Michael Jans joins in on the conversation. Michael is joined by commercial insurance sales expert and trainer, Randy Schwantz.
This unique blend of expertise will reshape your insurance business. Get ready for talent acquisition secrets, revenue-boosting strategies, and content marketing mastery.
Elevate your game, attract top producers, and position yourself as a problem-solving expert. Don't miss out on the transformative insights that serious insurance agents need to hear!
1️⃣ Talent Acquisition Reinvented: Master the art of finding the perfect talent with tailored personality profiles and a winning onboarding process.
2️⃣ Unlock Revenue Potential: Maximize customer lifetime value and watch your profits soar. Discover retention-boosting techniques and uncover new revenue streams.
3️⃣ Dominate with Content Marketing: Become a thought leader and captivate your audience with compelling content. Harness the power of AI in content creation and revolutionize your marketing game.
🎧 Tune in now and take your insurance business to new heights with this groundbreaking podcast conversation! Gain the upper hand in marketing and sales, reshape your strategies, and dominate the insurance industry. This is the podcast episode that serious insurance agents cannot afford to miss!

Wednesday May 31, 2023
Jeff Teschke, Leading Agency Tech Developer Speaks to Agents About Achieving Success
Wednesday May 31, 2023
Wednesday May 31, 2023
Jeff Teschke was the founder & CEO of Forge3, the top website developer for independent agents - until it’s recent sale to Agency Revolution. In this podcast, Jeff reviews key lessons for agents, learned over his 18+ years serving the industry. He shares his insight on:
- The value of ‘niching down’ for agencies
- How the industry has changed (and what agents should do to keep up with that change)
- The importance of ‘social proof’ to earn trust in the marketplace
- Why agents should be careful not to ‘hide’ behind tech and lose their humanity in the marketplace
- His insights on the ideal ‘marketing tech stack’ for today’s growth-oriented agency
Growth oriented agents will make this episode a high priority this week.

Wednesday May 24, 2023
Wednesday May 24, 2023
Your insurance agency makes money two ways. Now, as income. And later, when you sell.
Here’s the magic. The decisions you make now create the value you get later.
Few people know that better than our podcast guest, Michael Mensch, CEO of Agency Brokerage Consultants. Michael has assisted in over 400 M&A transactions and over 1,700 valuations of insurance agencies and brokerages in the US for privately-held businesses and lenders including Live Oak Bank, Westfield Bank, Crestmark Bank, ReadyCap Lending, and Oak Street Funding.
Those few but critical decisions can mean millions of dollars for the sharp ‘insura-preneuer.’ In this real-world and practical conversation, Michael helps answer questions like:
- What are the most important factors that determine ultimate value?
- What are the best kinds of customers and lines of business for value?
- What decisions should I make about carriers to create the most value…and much, much more.
Regardless of whether you’re selling in 20 months or 20 years, this will surely be one of the most important conversations you’ll listen to for your agency. Make this podcast a priority for your both your short and long-term strategy.